The other day I decided I wanted to order something from a friend who has a side business selling custom home decor. She’s always posting cute pictures of the things she makes on her personal Facebook page. I knew she had mentioned the name of her business in a post several weeks ago, but I COULD. NOT. REMEMBER. IT. I wanted to contact her through her business page because that will help her business page stay “active” in the eyes of Facebook. I went to her personal profile and couldn’t find a link for it. I searched through her posts trying to find the name. No luck. I decided just to send her a private message on Facebook, and I was able to get the order placed.
So, you may ask, what’s the problem? I was able to contact her and place my order. Why does it matter?
The problem is, another customer might not have been as persistent as I was. They might have stumbled across someone else making something similar and giving up trying to contact her.
Social media can be an awesome tool for your business, but your customers have to know how (and where) to find you. Make it easy for them! Let’s be real, you know they’re stalking you a little on Facebook before contacting you anyway. I’m not saying you need to have every detail of your personal Facebook page set to “public”. But I am saying you need to take a look at what your public profile looks like to a potential customer. The easier it is for your customers to find you, the more likely they will buy from you.
Not sure how? Keep reading!
Add your Business Facebook Page to your Personal Work History. In your “Work and Education” section, make sure you are listed as Owner/President/CEO (or whatever your title is) of your business. And link that to your business page. You don’t need to make your entire work history public if you don’t want to, but make sure this particular job is set to public.
Instructions: Go to your profile. Click ABOUT. Then WORK AND EDUCATION. Hover over each job to check the privacy setting and make your business position public.
What other social media tips & tricks have you learned to help customers find your business? Put them in the comments below!
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